About Design Different

The first thing you need to know about Design Different is where we’re coming from.

You see… the designers behind DD got their start in Electoral Politics of all places. After working nationally for the Democratic Congressional Campaign Committee, working on local high-profile races such as the Jim Esch campaign for Congress in 2006, and for candidates further down ballot (like State Senate), Design Different comes from a whole other world of marketing than the world of most high-priced marketing professionals.

In 2006 DD could no longer ignore startling similarities between political work and old fashioned marketing & PR. If we can find 500 donors for a campaign, or turnout 1,000 votes, the thinking went, we can probably convince 1000 other people to try a new coffee shop or buy from a new clothing line.

The principles in politics and marketing are the same across the spectrum:

• Name ID is an important first step to Brand Identification… like Product Recognition.
• Just as in politics, the elusive ‘different’ brand is the one which cuts through the clutter. The Different candidate compels you to listen, to learn more. The Different brand is the one you actually grab off the shelf and give a try. The Different politician is the one with the ‘grassroots buzz.’ The Different brand is the one you hear about by word of mouth.
• And just like politics, in marketing it’s all about turnout. Whether to the voting booth or the salon-chair, the most important thing is customers showing up. Name ID, Branding, Customer-Relationships, high-priced-tv-commercials- they’ve all got the same end-goal.

Starting in politics is not the only thing DD has that’s, well, different. There’s a world of difference between our world and theirs. As far as we’re concerned, only on a different planet would a marketing firm charge $5,000 for a website when most local companies have weekly profits below $2,000.

That’s our Niche. That’s what makes us Different. We’re not your typical Marketing Firm (the type you could never afford, and don’t really need). Design Different specializes in working with local, independently owned, alternative businesses- and we specialize in doing it cheaply enough to actually be a worthwhile investment for you.

We’ll teach you the simple marketing tools you can use to increase your customer loyalty, expand your customer base, and even reach out to new customers in your area.

We’ll help you build a professional image from your brand up. Your logo, your website, even your color scheme & myspace, we’ll make sure your brand is recognizable and respected throughout the city.

We’ll increase your profits. ‘Cause that’s what it’s all about right? Professional Branding & innovative outreach techniques are great, but we’ll show you have to take these new tools and turn them into new dollars.

And we’ll do it all for a price that won’t break the bank. In fact, here at DD we’re so sure of the what we can do for you, that we offer a truly Different money-back guarantee. When most people think of Advertising & Marketing Firms they think ‘all glitz and no product.’ Well… we’re Different.

As Design Different works with more and more local companies, the difference becomes clear. We want to give you a free consultation to show you what Design Different can do for your business, click here to request your FREE CONSULTATION today!

Here are some of the ways Design Different can help your business increase its customer base quickly and easily:

• Social Networking
• Local Branding
• Word Of Mouth & ‘Buzz-Building’
• Customer Interaction & Outreach

(click on each link to read more…)